Build With Becky: Smart Strategies To Grow Your Community-Driven Business
May 14, 2026 · 9 min · 12 segments
One of the biggest challenges with scaling a membership is enrollment. When doors are always open, people assume they can always join later… which usually means they never join at all. In this…
One of the biggest struggles with growing a membership and scaling a membership is membership enrollment, and specifically that doors are kind of like always open.
Most memberships feel sort of always available, which signals always later, right? Like, there's the always I can join later is a feeling that people have when it comes to memberships.
No matter how you frame it, people think, "Oh, it's a membership, I can join anytime." So this is a conversation I have a lot with clients around I want to go from a program or services to a membership model, but how do I make sure that people are always joining, and how do I, like, create this urgency that I had before? With a cohort program, you have a start date.
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One of the biggest struggles with growing a membership and scaling a membership is membership enrollment, and specifically that doors are kind of like always open.
Most memberships feel sort of always available, which signals always later, right? Like, there's the always I can join later is a feeling that people have when it comes to memberships.
No matter how you frame it, people think, "Oh, it's a membership, I can join anytime." So this is a conversation I have a lot with clients around I want to go from a program or services to a membership model, but how do I make sure that people are always joining, and how do I, like, create this urgency that I had before? With a cohort program, you have a start date.