Build With Becky: Smart Strategies To Grow Your Community-Driven Business
Jul 9, 2026 · 6 min · 7 segments
Most memberships aren't struggling because they offer too little. They're struggling because they offer too much. In this episode, I break down a recent strategy session with my client Matt, whose…
Maybe you're struggling with growth, struggling with your marketing, getting people in the door.
You might be struggling with engagement or maybe the membership itself has sort of like plateaued and it's become really hard to grow.
And a lot of the times, The complexity of the offer or the structure or the design of the membership experience is what's causing these problems.
It feels kind of counterintuitive because we think that we need to add more value, add more things.
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Maybe you're struggling with growth, struggling with your marketing, getting people in the door.
You might be struggling with engagement or maybe the membership itself has sort of like plateaued and it's become really hard to grow.
And a lot of the times, The complexity of the offer or the structure or the design of the membership experience is what's causing these problems.
It feels kind of counterintuitive because we think that we need to add more value, add more things.