Why going niche was Caroline’s boldest (and best) business move

Caroline Mundey was told that narrowing her focus was a risky move. She did it anyway, and it paid off.  Having lived through the instability of renting as a single parent, Caroline knows firsthand what it means to feel financially vulnerable. That experience gave her a clear direction on who she wants to help and Tevey Loans was born.  In the latest Broker Bulletin, LMG’s Erin Manhood sits down with the business owner to unpack how she turned her experience into a sharply defined niche and the unexpected benefits that came with it.  You’ll hear: - Why outsourcing loan processing let Caroline stay at the coalface of her business - How building out a niche grew her pipeline instead of shrinking it - Why the community model behind her referral network has been so successful Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker. You can also connect with us on Instagram @lmg.broker and on LinkedIn. Show notes:  3:27 – The personal experience that first shaped Caroline's niche 04:43 – Choosing face-to-face meetings over remote broking for regional clients 05:27 – The risk of narrowing her niche, and why the wider market came anyway 06:41 – The social media fear, and the "done is better than perfect" mindset shift 09:38 – How networking discomfort became one of her biggest business assets 13:31 – The client story: hidden mortgage hardship and a husband's secret job loss 21:12 – Inside "Fresh Start," Caroline's 14-professional community event 22:39 – What's next for Tevey Loans, including an umbrella brand and a podcast See omnystudio.com/listener for privacy information.