Jun 4, 2026 · 6 min · 3 segments
Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my…
Salena KnightHostJillGuestI was wondering, I've tried a few where you do like bundle deals and gifts with purchase and can't quite seem to hit on the right mix.
And I'm wondering if you've ever tried like something that has a bit of choice in it.
store so people are putting together their own things or is keeping it simple
what you sell fabrics and patterns and kits and things for sewing and quilting
Why have the other ones not quite landed? Like looking at the data, so we're always going back to the data.
It's never about I feel, right? Like if you ever tell me I feel something, I just slap you and say come back when you have the data.
Like it doesn't matter because usually what you feel is actually wrong once you show me the data.
So I would go back and look at out of the things that sold, what were the things that they had in common? like was it because i know your business was it that oh it was the ones that had liberty fabric is it the ones that had um a print and a plane or a print and a pattern that went with it and pattern by that i mean like a sewing pattern not a patterned piece of fabric like looking at what did the things have in common And then other things that didn't sell the same or were they different? So, for example, you might say, okay, the bundle that we did well was if you bought the fabric and the sewing pattern, that did really well.
But when we did buy three fabrics from this range, it didn't, which basically tells us the person who's buying wants like the solution of everything in one versus just some choice.
Yeah, I need to go look.
I think that's the problem.
I haven't figured it out because each one has had so few hits.
So I need to go back and look and see if I can figure out some patterns.
Okay, so what I would then say is, coming back to the data, is did we not just get enough traffic? Like, are we making this decision off the fact that not enough people saw the offer? In which case, if our data point is like five sales, we don't have enough data to make that decision.
And so we have to go back even further and say, going all the way back to the beginning of, was it the right campaign? Was it aligned with what my customers wanted? If I looked at the messaging, was that what they were looking for? Okay, tick, tick, tick.
Of those people, does it make sense that the people bought? Because I'm going to hazard a guess, there are things along the way, but I know you've ramped up the marketing, but there were probably things along the way that if we would have done them differently, we may have gotten a different result.
But in saying that, I would still take the sales that you did have and look at, if it's not a huge amount of sales, like look at the people who bought And then go, oh, okay, you know, that was Sarah.
I was wondering, I've tried a few where you do like bundle deals and gifts with purchase and can't quite seem to hit on the right mix.
And I'm wondering if you've ever tried like something that has a bit of choice in it.
store so people are putting together their own things or is keeping it simple
what you sell fabrics and patterns and kits and things for sewing and quilting
Why have the other ones not quite landed? Like looking at the data, so we're always going back to the data.
It's never about I feel, right? Like if you ever tell me I feel something, I just slap you and say come back when you have the data.
Like it doesn't matter because usually what you feel is actually wrong once you show me the data.
So I would go back and look at out of the things that sold, what were the things that they had in common? like was it because i know your business was it that oh it was the ones that had liberty fabric is it the ones that had um a print and a plane or a print and a pattern that went with it and pattern by that i mean like a sewing pattern not a patterned piece of fabric like looking at what did the things have in common And then other things that didn't sell the same or were they different? So, for example, you might say, okay, the bundle that we did well was if you bought the fabric and the sewing pattern, that did really well.
But when we did buy three fabrics from this range, it didn't, which basically tells us the person who's buying wants like the solution of everything in one versus just some choice.
Yeah, I need to go look.
I think that's the problem.
I haven't figured it out because each one has had so few hits.
So I need to go back and look and see if I can figure out some patterns.
Okay, so what I would then say is, coming back to the data, is did we not just get enough traffic? Like, are we making this decision off the fact that not enough people saw the offer? In which case, if our data point is like five sales, we don't have enough data to make that decision.
And so we have to go back even further and say, going all the way back to the beginning of, was it the right campaign? Was it aligned with what my customers wanted? If I looked at the messaging, was that what they were looking for? Okay, tick, tick, tick.
Of those people, does it make sense that the people bought? Because I'm going to hazard a guess, there are things along the way, but I know you've ramped up the marketing, but there were probably things along the way that if we would have done them differently, we may have gotten a different result.
But in saying that, I would still take the sales that you did have and look at, if it's not a huge amount of sales, like look at the people who bought And then go, oh, okay, you know, that was Sarah.
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