Jun 9, 2026 · 6 min · 4 segments
Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel uncomfortable when customers make large purchases. Instead…
Salena KnightHostKevinGuestNo entities detected.
I just thought about the last promotion I had, and it, it really was just discounts.
Like that's all it was, is like, "Oh, here's my, here's my product.
Come buy from me.
Take this much money off." And I know that's-
And so do you-- And do you think that, that now that we've, we've had this conversation, do you think that that might be alienating some of those, you know, the customers that are prepared to spend more?
I think so.
Like, I have the same problem when people come into the brick-and-mortar store.
Like, I have physically, like in my brain, stopped myself sometimes from like, "Oh, I'm just gonna give them a 10% discount that they didn't ask for because they bought a lot." [chuckles] And I'm like, oh.
I'm like, and I can see your face.
[both laughing] And I, I've been listening to your podcast, so some of that is I can hear your voice in the back of my brain, like, "Why are you giving your money away? Like they didn't ask for it."
"Why are you giving it to them?" [chuckles]
Yeah
Yeah
I think one of the big-- it's not even, you know, if, if we wanna take away the money, you know, the, "Oh, why are you giving away money?" Think about it more just a-along the lines of by giving them a discount, you actually devalue the entire experience.
I just thought about the last promotion I had, and it, it really was just discounts.
Like that's all it was, is like, "Oh, here's my, here's my product.
Come buy from me.
Take this much money off." And I know that's-
And so do you-- And do you think that, that now that we've, we've had this conversation, do you think that that might be alienating some of those, you know, the customers that are prepared to spend more?
I think so.
Like, I have the same problem when people come into the brick-and-mortar store.
Like, I have physically, like in my brain, stopped myself sometimes from like, "Oh, I'm just gonna give them a 10% discount that they didn't ask for because they bought a lot." [chuckles] And I'm like, oh.
I'm like, and I can see your face.
[both laughing] And I, I've been listening to your podcast, so some of that is I can hear your voice in the back of my brain, like, "Why are you giving your money away? Like they didn't ask for it."
"Why are you giving it to them?" [chuckles]
Yeah
Yeah
I think one of the big-- it's not even, you know, if, if we wanna take away the money, you know, the, "Oh, why are you giving away money?" Think about it more just a-along the lines of by giving them a discount, you actually devalue the entire experience.
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