Perfectionism was quietly killing her brand until she let herself be more human with Mary Grace

Um, so look, the thing that I love so much about your branding is that you have a bit of a fun spin on it.

So a lot of founders are very like clean and professional and we've got to have things very perfect.

And it's not to say that your business is not clean and professional, but you have like a silly nostalgic, there's a little bit of like fun to your brand instead.

What sort of was the reasoning behind that decision?

I was the clean professional.

Everything had to be super perfect.

My OCD was insane.

I spent the first several years.

So I do all the graphic design, all the range creation, the product development, the social media, the websites, basically anything you see regarding this brand, I do.

Can't escape me, unfortunately.

But in the beginning, it nearly...

And I realized that no one else needed the brand be at the level of perfection that I was expecting it to be at.

So the quality obviously is extremely high and the products, the packaging, the visuals, I love that, that specialism and I love that high quality, high end brand feel.

The pressure I was putting on myself to get there, it was just so unreal.

And no one else knew what was in my head, what I was seeing it should have looked like.

And I decided to step back and just relax a little bit and just sort of bring more of myself into that.

And when I did that, we started to cut and get more of a following, get more of a connection.

And then I realized that the rest of the world wasn't expecting me to be this picture perfect thing.

And it really helped me to grow the community and member.

Yeah,

I really, really love that.

And I think that's a really important thing too.

Like you can have like your product imagery and your branding be that like perfect crystal clean, like immaculate, but the rest of it can still have a little bit more fun and character.

And it's not reliable.

How do you