Aug 25, 2026 · 28 min · 8 segments
Frustrated why the market still doesn't see your business the way you want to be seen? The problem isn't the execution. It's the method. In this solo episode of Brandy, Reilly Newman breaks down the…
Reilly NewmanHostTime for another round of Brandy.
Candid conversations over cocktails about all things brand.
With your hosts, Riley Newman and Scott Saunders, the brand developers behind Motif Brands.
You have just me today to listen to because I'm actually doing a deep dive on brand strategy versus positioning.
After about 15 years of working within brand strategy and working on companies positionings in the market, I have found that there's a lot of confusion around these terms and kind of like we've talked about in episodes before is that there's just a lot of confusion around brand and for, you know, good reason because it is a bit of a gray area.
And so I wanted to take this time and actually really focus on brand strategy and positioning because those are terms that a lot of business owners do here or marketing folks here and they go, okay, well, what does that mean exactly? What is our business strategy? What is our brand strategy? What is our strategy for this or this campaign or our marketing strategy? There's so many words that just get thrown around and And I wanted to add some clarity at least to the brand strategy and positioning aspect because I feel like these two actually do set the tone and the overarching strategy for the business strategy, for the marketing strategy, for whatever those smaller things are that fall underneath.
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Time for another round of Brandy.
Candid conversations over cocktails about all things brand.
With your hosts, Riley Newman and Scott Saunders, the brand developers behind Motif Brands.
You have just me today to listen to because I'm actually doing a deep dive on brand strategy versus positioning.
After about 15 years of working within brand strategy and working on companies positionings in the market, I have found that there's a lot of confusion around these terms and kind of like we've talked about in episodes before is that there's just a lot of confusion around brand and for, you know, good reason because it is a bit of a gray area.
And so I wanted to take this time and actually really focus on brand strategy and positioning because those are terms that a lot of business owners do here or marketing folks here and they go, okay, well, what does that mean exactly? What is our business strategy? What is our brand strategy? What is our strategy for this or this campaign or our marketing strategy? There's so many words that just get thrown around and And I wanted to add some clarity at least to the brand strategy and positioning aspect because I feel like these two actually do set the tone and the overarching strategy for the business strategy, for the marketing strategy, for whatever those smaller things are that fall underneath.
