Brand Rescue: Public Relations Unfiltered
Sep 28, 2026 · 26 min · 10 segments
Packages sound simple: give clients a few options, let them pick what they need, and make the sales process easier. So why has Whitney spent *years* running an agency without them? In this episode…
Whitney LeeHost
Today, we are going to be talking about something I've been talking about for over 13 years and I've gone back and forth and forth and back in every way possible.
And when potential clients reach out to you and they're like, can I see your packages? And I'm like, we don't do packages.
And as soon as they say that, I immediately know they've never worked in an agency, not an agency like mine.
This whole conversation, because as y'all know, if you've listened to this podcast for a while, I do not believe in blanket advice.
Blanket advice means throwing out a generic, this is how something always is, and it applies to every situation.
But for some service-based agencies that are maybe strictly selling someone just execution A, B, C, it may be a package works for you.
But I'm also going to share some points that are maybe going to help you think twice about it and think like, maybe it actually could be hurting us.
That's just a general range when people ask me, how much do you charge for stuff? I say our retainers are anywhere from $5,000 to $10,000 a month.
Today, we are going to be talking about something I've been talking about for over 13 years and I've gone back and forth and forth and back in every way possible.
And when potential clients reach out to you and they're like, can I see your packages? And I'm like, we don't do packages.
And as soon as they say that, I immediately know they've never worked in an agency, not an agency like mine.
This whole conversation, because as y'all know, if you've listened to this podcast for a while, I do not believe in blanket advice.
Blanket advice means throwing out a generic, this is how something always is, and it applies to every situation.
But for some service-based agencies that are maybe strictly selling someone just execution A, B, C, it may be a package works for you.
But I'm also going to share some points that are maybe going to help you think twice about it and think like, maybe it actually could be hurting us.
That's just a general range when people ask me, how much do you charge for stuff? I say our retainers are anywhere from $5,000 to $10,000 a month.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
