Should You Give Media Exclusivity?

Giving a journalist an exclusive could land you a big story. It could also cost you a dozen others. In this Q&A episode, Whitney gets candid about when media exclusivity makes sense, why giving one outlet first dibs isn’t always worth the trade-off, and how a little early access can go a long way in building stronger journalist relationships. She also unpacks a common PR pitfall that can quietly derail media coverage before a story ever makes it to publication. From protecting media relationships to making smarter calls about timing, Whitney shares what PR pros should consider before handing over the exclusive. Connect with Whitney on Instagram Connect with Whitney on LinkedIn