Jul 28, 2026 · 22 min · 7 segments
This is the episode Lucy has been building towards all month. There's so much noise right now. AI, strategy, tactics, everyone telling entrepreneurs what they should be doing next. And underneath all…
Lucy ShrimptonHost
Hey, we're living in a time right now where there's so much noise, let's just face it.
And if you're building a business at this point in time, you'll know what I mean.
So even if you own a bricks and mortar business, you're going to have an online presence and you're going to use online things as part of your business.
But the thing that that's doing to us is something I think we're not always spotting, which is it's forming some kind of, I guess, belief, even if it's not a chosen belief.
There are some fantastic people who create really great and useful trainings and offer good talks and insights.
But I think the differences between what I do and lots of people like me do and the noise, if you're consuming noise, it's all like fighting with each other.
If you think of it like this, you could be looking at content on social media or you could be at an event where there's loads of speakers that have paid to be there and you'll find that everyone's fighting for their thing to be heard because they need to sell their thing to you because that's how they make their money.
I've been there as a audience member and I'm like, oh my God, I feel completely and utterly drained because I've just experienced all these different people really just poo-pooing everyone else's thing and claiming that their thing is the thing and the thing you really need.
And so you're left there thinking, well, none of this is cohesive because the speaker before said, don't do this, do this.
And an event organizer, I think, has the duty of care to its audience to whom it has sold the tickets to provide a cohesive, helpful, energizing and empowering message and environment.
kept inside the club between the organizers the speakers and the money and the transactions that it's completely ignored the end user the audience member the person who really fuels the whole thing anyway and it's ignored their needs and left them feeling drained and sometimes a bit annoyed so I mean, I've talked about that in a previous episode about events and speaking, and that's a whole other conversation.
Hey, we're living in a time right now where there's so much noise, let's just face it.
And if you're building a business at this point in time, you'll know what I mean.
So even if you own a bricks and mortar business, you're going to have an online presence and you're going to use online things as part of your business.
But the thing that that's doing to us is something I think we're not always spotting, which is it's forming some kind of, I guess, belief, even if it's not a chosen belief.
There are some fantastic people who create really great and useful trainings and offer good talks and insights.
But I think the differences between what I do and lots of people like me do and the noise, if you're consuming noise, it's all like fighting with each other.
If you think of it like this, you could be looking at content on social media or you could be at an event where there's loads of speakers that have paid to be there and you'll find that everyone's fighting for their thing to be heard because they need to sell their thing to you because that's how they make their money.
I've been there as a audience member and I'm like, oh my God, I feel completely and utterly drained because I've just experienced all these different people really just poo-pooing everyone else's thing and claiming that their thing is the thing and the thing you really need.
And so you're left there thinking, well, none of this is cohesive because the speaker before said, don't do this, do this.
And an event organizer, I think, has the duty of care to its audience to whom it has sold the tickets to provide a cohesive, helpful, energizing and empowering message and environment.
kept inside the club between the organizers the speakers and the money and the transactions that it's completely ignored the end user the audience member the person who really fuels the whole thing anyway and it's ignored their needs and left them feeling drained and sometimes a bit annoyed so I mean, I've talked about that in a previous episode about events and speaking, and that's a whole other conversation.
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