To Niche or Not to Niche: How specialised should your business be?

*“You should find your niche”* Easier said than done… Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place? Don’t worry, they’ve got the Secret Sauce🌶️ to help you find a niche that actually serves your strengths and leads you to more of your favourite kind of work. If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you! **Subscribe** and **Follow** for more branding and marketing *Secret Sauce* 🌶️ **🔗 Links** - How Brands Grow - Byron Sharp - Obviously Awesome - April Dunford - 2 Bobs Podcast - Niche Etymology **🙄** **✉️ Get in touch** Elliot - Bon Creative | https://bon-creative.co.uk/ Eliška - Light Sauce Studio | https://www.lightsauce.studio/ **LinkedIn** Elliot | Bon Creative Eliška | Light Sauce Studio **Instagram** Eliška | @eliskahsk *Bon Sauce Podcast is a Hidden Duck Studio production* **𓅭** https://www.hiddenduck.studio/ * * * Hosted on Acast. See acast.com/privacy for more information.