Ep 125 - How Press Coverage Leads To AI Recommending You - An Interview with Jo Jessop Maloney

Nearly Half of People Now Ask AI for Recommendations. Press coverage helps AI recommend you because 84% of what AI tools cite comes from earned media, according to Muck Rack. And with 45% of consumers now asking AI for business recommendations, up from just 6% a year earlier (BrightLocal), being quoted in the press matters more than ever. In this episode, I'm joined by award-winning PR consultant Jo Jessop Maloney, who helped get my old business, The Children's Nutritionist, into the Telegraph, HuffPost, the Mirror, the Independent and so many more publications. I ask Jo why influencers so often get the quote instead of dietitians, and she walks us through reactive, trending and proactive PR, plus how to find your story when you're convinced you haven't got one. We also talk about what to do when the fear of what everyone will think feels louder than the opportunity. What you'll learn: \- How press coverage helps ChatGPT and other AI tools recommend your business \- Why journalists often quote influencers instead of registered dietitians \- How to get featured in the press as a dietitian or health professional \- The difference between reactive, trending and proactive PR \- The importance of a media bio and content bank so you can answer journalist requests fast \- When a press release is worth writing, and when it isn't \- How to find your personal story angle without sharing more than you're comfortable with \- How to handle the fear of judgement from colleagues when you start doing PR Resources mentioned: \- Muck Rack (2026). What Is AI Reading? (May 2026 edition). https://muckrack.com/blog/what-is-ai-reading-may-2026 \- BrightLocal (2026). Local Consumer Review Survey 2026. https://www.brightlocal.com/research/lcrs-ai-trust/ \- Ep. 120 - How To Get ChatGPT to Recommend You: https://youtu.be/k4IIykp98Yo?si=4svn21VPdmATvEhK \- Ep. 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians: https://youtu.be/IoulJMCLXlw?si=4tjQAH7qrj3ni672 \- Jo on Instagram: @jojessopmaloney: https://www.instagram.com/jojessopmaloney/ Links: If you'd like Jo in your corner, her PR Accelerator is a 10-week programme for women in business. Jo works alongside you on your media bio, proactive pitches and journalist requests matched to your niche. It's £900, or three payments of £333, and it runs again next year. Message Jo on Instagram to find out more: https://www.instagram.com/jojessopmaloney/ I'd love to hear from you, click the link to 'text' the show directly **Lets keep in touch!** Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - **The Master Plan** *Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of.* https://www.sarahalmondbushell.com/master-plan  **Work with me:** - Business Coaching: https://www.sarahalmondbushell.com/mastermind - Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ - Book a discovery call: https://thechildrensnutritionist.as.me/discovery