Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead

This might be a bit of a hard pill to swallow, but the reality is your dream clients are out there right now getting nutrition advice from an AI chatbot.

They are asking AI what to eat, how to manage their symptoms, and what they should do next.

They're typing things into ChatGPT like, "What food should I eat and what food should I avoid with PCOS?" "Can you create me a meal plan for my IBS?" "My child is a picky eater and will only eat plain pasta and toast.

What shall I do?" Or, "I've been diagnosed with celiac disease and gone fully gluten-free.

Why am I still having symptoms?" And within seconds they're getting answers, meal plans, advice on their symptoms, and advice on what foods to eat and what foods to avoid.

And I know what you're thinking.

Well, the responses will be absolute rubbish because AI isn't qualified to give proper nutrition advice.

And yes, you're absolutely right, but the reality is, unfortunately, people don't always make decisions based on what's best for them.

They make decisions based on what's easiest, fastest, and most accessible for them in that moment.

And when someone is frustrated with their symptoms, overwhelmed by all the different advice on Google, or just desperate for an answer, getting a response from a chatbot in 30 seconds can feel incredibly appealing, even if that advice isn't accurate or isn't right for them, because it feels helpful in the moment.

Now, I'm not telling you this to scare you, and I'm definitely not telling you this to say AI is replacing dieticians.

It is not.

This is not an episode about why we are all doomed and why AI is taking over the world.

But there is definitely one thing you need to be doing if you want people to work with you instead of choosing AI and deciding that that is good enough.

You need to be positioning yourself as the obvious choice over and above AI, and one of the best ways you can do this is through your content marketing.

And so today I'm gonna share with you some super practical ways to do exactly that, because the dieticians who understand how to market themselves in an AI world are gonna be having a massive advantage over the ones who don't.

In this episode, firstly, I'm gonna break down what AI can't do based on real tests that I've run asking ChatGPT, and Claude, and Gemini for nutrition advice, so you can see exactly where AI falls short and use that to your advantage.

And then secondly, I'm giving you some real practical things that you can start doing in your content to position yourself and your expertise as the obvious choice, and a much better choice over free AI advice.

This might be a bit of a hard pill to swallow, but the reality is your dream clients are out there right now getting nutrition advice from an AI chatbot.

They are asking AI what to eat, how to manage their symptoms, and what they should do next.

They're typing things into ChatGPT like, "What food should I eat and what food should I avoid with PCOS?" "Can you create me a meal plan for my IBS?" "My child is a picky eater and will only eat plain pasta and toast.

What shall I do?" Or, "I've been diagnosed with celiac disease and gone fully gluten-free.

Why am I still having symptoms?" And within seconds they're getting answers, meal plans, advice on their symptoms, and advice on what foods to eat and what foods to avoid.

And I know what you're thinking.

Well, the responses will be absolute rubbish because AI isn't qualified to give proper nutrition advice.

And yes, you're absolutely right, but the reality is, unfortunately, people don't always make decisions based on what's best for them.

They make decisions based on what's easiest, fastest, and most accessible for them in that moment.

And when someone is frustrated with their symptoms, overwhelmed by all the different advice on Google, or just desperate for an answer, getting a response from a chatbot in 30 seconds can feel incredibly appealing, even if that advice isn't accurate or isn't right for them, because it feels helpful in the moment.

Now, I'm not telling you this to scare you, and I'm definitely not telling you this to say AI is replacing dieticians.

It is not.

This is not an episode about why we are all doomed and why AI is taking over the world.

But there is definitely one thing you need to be doing if you want people to work with you instead of choosing AI and deciding that that is good enough.

You need to be positioning yourself as the obvious choice over and above AI, and one of the best ways you can do this is through your content marketing.

And so today I'm gonna share with you some super practical ways to do exactly that, because the dieticians who understand how to market themselves in an AI world are gonna be having a massive advantage over the ones who don't.

In this episode, firstly, I'm gonna break down what AI can't do based on real tests that I've run asking ChatGPT, and Claude, and Gemini for nutrition advice, so you can see exactly where AI falls short and use that to your advantage.

And then secondly, I'm giving you some real practical things that you can start doing in your content to position yourself and your expertise as the obvious choice, and a much better choice over free AI advice.