115 I Tracked 120 Clients Over 5 Years. Here's the Real Customer Journey Nobody Talks About

Do you know where your best clients are really coming from? If you're relying on gut instinct to decide where to spend your marketing time, you might be working much harder than you need to. In this episode of *Beyond the Clinic*, I'm sharing what happened when I analysed the data from 120 paying clients over the last five years. The patterns completely changed the way I think about marketing for dietitians and other health professionals, and they challenged some of the biggest assumptions we hear online about customer journeys, freebies and webinars. You'll discover why some people buy almost immediately while others quietly follow your work for years before investing, why your highest-paying clients may take the longest to convert, and how understanding your own buyer journey can help you make far better business decisions. If you've ever wondered whether your marketing is actually working, this episode will encourage you to stop guessing and start taking a more evidence-based approach to growing your business. In this episode you'll learn: - Why evidence-based business is just as important as evidence-based practice. - The surprising truth about where my clients actually come from. - Why Instagram isn't doing as much of the heavy lifting as I once thought. - What my data revealed about freebies, lead magnets and email nurturing. - Why many buyers need multiple touch points before they're ready to invest. - How a simple offer ladder can increase repeat business and lifetime customer value. - How the buyer journey has changed dramatically over the last five years. - Why your highest-paying clients often take the longest to make a decision. - What my client data says about webinars (despite everyone saying they're dead). - Practical ways to improve your marketing for dietitians using your own business data instead of assumptions. If you enjoyed this episode, make sure you subscribe so you don't miss Part Two, where I'll explain why buying behaviour has changed and what you need to do differently in your business to keep attracting clients in today's market. I'd love to hear from you, click the link to 'text' the show directly **Lets keep in touch!** Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - **The Master Plan** *Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of.* https://www.sarahalmondbushell.com/master-plan  **Work with me:** - Business Coaching: https://www.sarahalmondbushell.com/mastermind - Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ - Book a discovery call: https://thechildrensnutritionist.as.me/discovery