Jul 13, 2026 · 21 min · 9 segments
If you're wondering why your private practice isn't growing as quickly as you'd hoped, despite being an excellent dietitian, this episode could be the missing piece. The truth is, many of the habits…
Now, the first NHS trained habit that could be costing you clients every month is, well, it's a biggie and it's actually not following up with potential clients.
Now, if you think about it, in the NHS, if a patient doesn't attend an appointment, you might send a DNA letter and you just move on.
You're trained to respect patient autonomy and in that NHS setting, it makes total sense.
You would never dream of ringing a patient and saying, you missed your appointment that I booked for you.
Shall I rebook you? And then following up again if they didn't respond to that one.
And that's why this habit ends up costing dietitians a huge number of clients.
In the marketing world, it's often cited that 80% of sales happen in the follow-up.
The people who inquire but don't book immediately are not saying no, they're saying not yet.
they're usually still deciding they're mulling over the pros and cons or they need more information.
Perhaps he didn't fully answer their question or they haven't yet asked what's truly holding them back or they're just busy and they've been meaning to come back to it or they simply forgot because life got in the way.
So if you don't follow up, you're leaving clients and income on the table every single month.
I actually spoke about this in episode 108, where one of my clients went from a really quiet month to signing five new clients in the space of a few days.
And what made the difference wasn't a big marketing push or a new campaign or a fancy strategy.
It was just going back to the people who'd already shown an interest properly and it was just a short check-in to reopen the conversation, remind them of their original inquiry and see if they needed any questions cleared up.
It's really interesting how when we move into business, that instinct suddenly gets labeled as pushy when actually it's just care.
Because if someone has taken the time to inquire about working with you, they're already telling you something.
Now, the first NHS trained habit that could be costing you clients every month is, well, it's a biggie and it's actually not following up with potential clients.
Now, if you think about it, in the NHS, if a patient doesn't attend an appointment, you might send a DNA letter and you just move on.
You're trained to respect patient autonomy and in that NHS setting, it makes total sense.
You would never dream of ringing a patient and saying, you missed your appointment that I booked for you.
Shall I rebook you? And then following up again if they didn't respond to that one.
And that's why this habit ends up costing dietitians a huge number of clients.
In the marketing world, it's often cited that 80% of sales happen in the follow-up.
The people who inquire but don't book immediately are not saying no, they're saying not yet.
they're usually still deciding they're mulling over the pros and cons or they need more information.
Perhaps he didn't fully answer their question or they haven't yet asked what's truly holding them back or they're just busy and they've been meaning to come back to it or they simply forgot because life got in the way.
So if you don't follow up, you're leaving clients and income on the table every single month.
I actually spoke about this in episode 108, where one of my clients went from a really quiet month to signing five new clients in the space of a few days.
And what made the difference wasn't a big marketing push or a new campaign or a fancy strategy.
It was just going back to the people who'd already shown an interest properly and it was just a short check-in to reopen the conversation, remind them of their original inquiry and see if they needed any questions cleared up.
It's really interesting how when we move into business, that instinct suddenly gets labeled as pushy when actually it's just care.
Because if someone has taken the time to inquire about working with you, they're already telling you something.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.