154: Building a Personal Brand People Trust with Victoria Houlston

**Building a Personal Brand People Trust with Victoria Houlston** What does it really take to build a personal brand people genuinely trust? In a world where visibility can often feel loud, performative and focused on quick wins, Victoria Houlston has built her reputation differently. Through honesty, consistency and putting people first. Victoria is the founder of Mummy Wife Businesswoman, Co-Director of 360 Pathway and a leader who has spent more than a decade building businesses and communities rooted in trust. She has led high-performing teams, generated millions in sales and created environments where people feel supported to grow both personally and professionally. Alongside her work with 360 Pathway, Victoria is now helping shape the launch of Wellness.Club, focused on healthy ageing, intelligent weight management and menopause support. In this episode, Sophie and Victoria explore why trust has become one of the most valuable currencies in business, how personal brand is often far more about reputation than performance, and why consistency matters more than chasing visibility for visibility’s sake. They also discuss the challenges many people face when putting themselves out there, what authentic visibility really looks like and why the strongest brands are built by showing up consistently over time. **In this episode, we cover:** - Why trust is one of the most valuable assets in business - Why so many people struggle with visibility - Building a personal brand in a way that feels authentic - The role consistency plays in building trust - Why trust matters even more in the wellness industry **Connect with Victoria** Facebook: https://www.facebook.com/victoria.houlstonVH/ Website: https://www.360pathway.co.uk/mwbwvic **Connect with Sophie** LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja\_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/