
Jun 9, 2026 · 27 min · 10 segments
What if the key to your practice's success isn't better marketing, but simply understanding who you're actually trying to serve? Mike Green is the owner of Dr. Demographics and a seasoned healthcare…
Mike GreenGuest
Kevin St. ClergyHost
Cause we, I was in a meeting years ago with my buddy Ron and you know, the company was selling us on how they can pull psychographics and the industry we were at the time.

And, and Ron and I just kept hammering these guys and he's like, listen, If I can tell you what kind of beer you have in your refrigerator, will you shut up and let me finish? And we started laughing.

He's like, okay, look, you probably have Amstel Light or Miller Light in your fridge.

And I just got back from the boat show and I'm thinking about buying a boat.

Cause we, I was in a meeting years ago with my buddy Ron and you know, the company was selling us on how they can pull psychographics and the industry we were at the time.

And, and Ron and I just kept hammering these guys and he's like, listen, If I can tell you what kind of beer you have in your refrigerator, will you shut up and let me finish? And we started laughing.

He's like, okay, look, you probably have Amstel Light or Miller Light in your fridge.

And I just got back from the boat show and I'm thinking about buying a boat.
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