Why Partner Programs Stall and How to Fix Them

Why do so many partner programs fail to bring in revenue? KaraLynn Lewis, founder of Partnership Advisory, has built programs from scratch and now helps companies fix the ones that stall. She and Cristina Flaschen talk through the most common mistakes and how to avoid them. **Episode highlights** - **00:30** KaraLynn's ten years in partnerships and the sales hunch that started it all - **02:29** Why a company's partnership maturity matters more to her than its industry - **04:32** What a broken partner program looks like and the most common pitfalls - **08:36** Signals that your partnerships are stuck in a silo - **11:02** Getting leadership aligned, including deciding what you won't pursue - **14:00** Why cloud marketplaces and peer tech partners need different playbooks - **16:09** Launch enablement and why every customer-facing team needs to know about new integrations - **17:19** Desire paths and how to decide who to integrate with first - **21:04** Who should own an integration after it launches - **25:39** When a simple MVP integration is good enough - **27:32** Partnering in an AI ecosystem with no established paths - **29:56** Why the integration work is still here in the age of MCP - **32:52** Why AI noise is making partnerships more important **Connect with the Speakers** Connect with Cristina at www.linkedin.com/in/cristina-flaschen/ Connect with KaraLynn at www.linkedin.com/in/karalynnlewis/ Learn more about Partnership Advisory at www.partnershipadvisory.com -- This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control. Learn more about Pandium at https://www.pandium.com/ To access more resources and content on technology partnerships, integrations, and APIs, check out our blog at https://www.pandium.com/blog and our resources page at https://www.pandium.com/ebooks