Business Name vs Your Own Name: Which is Better for Freelancers?

It's a question Steve Folland gets asked a lot: as a freelancer, is it better to have a company name or use your own? In this compilation episode, Steve digs deep into 11 years of the Being Freelance podcast archive - pulling together voices from guests including brand copywriter Mark Grainger, branding expert Bhavini Lakhani, copywriter Graeme Piper, illustrator Dan Bailey, social media consultant Alison Battisby, marketing agency founder Ross Simmonds, and more - to try and get to the bottom of it once and for all. - Why some freelancers hide behind a business name - and why that's not necessarily a bad thing - How a company name can shift your mindset and make you feel like a proper business - The practical reasons to avoid trading under your own name: spelling, pronunciation, searchability, and standing out in a scrollable world - When a business name helps you work with bigger clients, organisations, and even government - Why your business name should be future-proof - what happens when you pivot away from the service it describes? - The case for using your own name, and why Ross Simmonds says don't underestimate the power of your personal brand - Why in an age of AI, being a visible human is more valuable than ever - How some freelancers make the best of both worlds - with names like *Jessi Illustrates*, *By Hollie Arnett*, and Letters By Julia Of course, there's no single right answer - but Steve rounds things up with his own take on when each approach makes sense. **HEAR THE FULL EPISODES** You can hear the full freelance stories of these guests by checking out their original episodes.  Simply try these links to open in your podcast app: \- Rebecca Shipham \- Mark Grainger \- Bhavini Lakhani \- Graeme Piper \- Joel Klettke \- Col Skinner \- Dan Bailey - Alison Battisby - Mary Cameron \- Louisa Heinrich \- Hollie Arnett \- Ross Simmonds **JOIN THE COMMUNITY** You're not alone being freelance.  Come and hang out with your BFFs (Being Freelance Friends). beingfreelance.com/community   **NEW TO FREELANCING? THERE'S A COURSE FOR YOU!** **The** Being Freelance course **is made for you!** **Take the course and you'll also get 6 months FREE community membership**.   **FREELANCER MERCH** Get Being Freelance merchandise at beingfreelance.com/shop **Like VIDEO?** - Check out the Being Freelance on: Instagram - Instagram.com/beingfreelance YouTube - YouTube.com/SteveFolland Being Freelance is hosted and created by freelance podcast editor Steve Folland. **JOIN THE COMMUNITY** You're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends). beingfreelance.com/community   **NEW TO FREELANCING? THERE'S A COURSE FOR YOU!** The Being Freelance course is made for you! Take the course and you'll also get 6 months FREE community membership.   **FREELANCER MERCH** Get Being Freelance merchandise at beingfreelance.com/shop **Like VIDEO?** - Check out the Being Freelance on: Instagram - Instagram.com/beingfreelance YouTube - YouTube.com/SteveFolland Being Freelance is hosted and created by freelance podcast editor Steve Folland.