Marketing in allied health gets it backwards more often than not, and its costing practitioners clients. Joey takes you along for a solo clinic commute chat about the biggest shift she's made in how she thinks about marketing, inspired by Donald Miller's *Building a StoryBrand*, and why making it about your client (not you) changes everything.
What we cover:
- The mistake most allied health practitioners make when marketing themselves
- Why client-centred marketing builds trust faster than expertise-first marketing
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- How to avoid the slippery slope of posting for external validation
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