Why Your Business Sounds Like Every Competitor (And How to Stand Out)

Takeaways Words like quality, experience, trusted, and great service are usually true, but when every competitor uses them, they stop meaning much of anything and stop setting you apart.Quality work, expertise, and caring about customers are what customers already expect. To differentiate your business, describe how you deliver, not just that you do.Your differentiator is rarely something to invent. A brand positioning process uncovers it through deeper conversations about how your business actually works. Summary of the episode Taylor and Kelly open this episode of Behind the Brand with a simple exercise for...