Sep 7, 2026 · 48 min · 12 segments
In this episode of Becoming Bold, Izzy is joined by her own coach and mentor, Bec Cameron, to unpack her bold opinion: burnout is often glorified as ambition, when really it's a sign you've built a…
Bec CameronGuest
Izzy NewboldHost
So I'm gonna start with your bold opinion, which is, "I think burnout is often glorified as ambition when really it's a sign you've built a life you can't sustainably live."

Why do I believe that? Well, I think it comes from my own experience because as a business owner, so I've been running my own business for over 12 years now, and I think that over time, like you always feel like when you run a business, there's always more to do, right? Like, it is the unfortunate side effect of running a business.

So when you run a business, there is so much pressure to always be doing more, and I think that in the world of social media as well, people are always sharing their highlights or they're always sharing all of the things that they're doing, putting a list of their ginormous schedule that they're ticking off in a single day.

People aren't sharing the days where they're feeling exhausted and they have like a couch rot day.

They're just sharing all of that stuff, which creates all this pressure that makes us feel like if we're not doing all this crazy stuff, we're not doing enough.

in the sense that people feel like they can't rest or they're being lazy, they're being unproductive.

And that's why I feel like that hustle culture is so glorified and people think, "Oh, that's what I have to do if I'm an ambitious person." But it ends up creating this life that actually you can't sustain, and you end up burnt out.

And I ended up at the point where I had adrenal fatigue, and then I had to take a huge step back from absolutely everything.

So I learnt that lesson the hard way, and that's why I'm so passionate about that statement.

I feel like I've experienced that as well, as you know, and it does more harm than good, feeling like you have to fill every hour of your day with something productive or every day of the week with something productive.

So I'm gonna start with your bold opinion, which is, "I think burnout is often glorified as ambition when really it's a sign you've built a life you can't sustainably live."

Why do I believe that? Well, I think it comes from my own experience because as a business owner, so I've been running my own business for over 12 years now, and I think that over time, like you always feel like when you run a business, there's always more to do, right? Like, it is the unfortunate side effect of running a business.

So when you run a business, there is so much pressure to always be doing more, and I think that in the world of social media as well, people are always sharing their highlights or they're always sharing all of the things that they're doing, putting a list of their ginormous schedule that they're ticking off in a single day.

People aren't sharing the days where they're feeling exhausted and they have like a couch rot day.

They're just sharing all of that stuff, which creates all this pressure that makes us feel like if we're not doing all this crazy stuff, we're not doing enough.

in the sense that people feel like they can't rest or they're being lazy, they're being unproductive.

And that's why I feel like that hustle culture is so glorified and people think, "Oh, that's what I have to do if I'm an ambitious person." But it ends up creating this life that actually you can't sustain, and you end up burnt out.

And I ended up at the point where I had adrenal fatigue, and then I had to take a huge step back from absolutely everything.

So I learnt that lesson the hard way, and that's why I'm so passionate about that statement.

I feel like I've experienced that as well, as you know, and it does more harm than good, feeling like you have to fill every hour of your day with something productive or every day of the week with something productive.
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