From Career Nanny to Full Time Sleep Consultant with Kari Mahady

When do you think the referrals started coming in? Not just from you hustling on Facebook, but from families who you worked with, them sharing your name with other families.

How long did you feel like it took for that to actually happen for you?

Yeah, so I started in January of 2025.

And I would say about six months ago, I started to get a lot of like previous client referrals.

And I was like, this feels really good.

I don't have to like, it's a hustle.

It's it, you know, it's 40 hours a week to hustle and put yourself out there.

It's a full time job to get full time work.

And it just felt so nice to get well, and I partner with a couple pediatricians.

So I started to get those two and then previous clients.

And then I finally started to feel like, okay, like, the work is starting to finally pay off.

I'm really happy to hear you say out loud.

I love that you just said in order to earn a full-time income, you have to put in full-time work.

I think that this is something that people don't understand when they are running their own businesses that, you know, just because it's your own business, just because it's all yours and you're you know, not working for the man, that doesn't mean that you don't have to work, right? It doesn't mean that you don't have to hustle.

I see this from people who get into whether it's sleep consulting, parent coaching, any sort of online service based business where you know their minds are a little bit like okay i'm a sleep consultant why isn't anybody hiring me and in the beginning i agree with you it's a little bit of a hustle it takes hard work and and eventually and i love that it took you about six months i think that that sounds about right that it takes about six months for you to really gain momentum gain traction feel like all of that hard work is paying off and now families are sharing your name with others but you have to plant those seeds.

You have to lay the groundwork.

And I think that that's one of the reasons for why you are as successful as you are.

You treated your business as a full-time business so that you could generate a full-time income.

Yeah, and I'm still far from the point of just coasting along.

I still am putting in a ton of time, but I will say that the time that I put in is paying off, such as like, I did a ton of networking.

So I reached out to my clients' doctors.

I reached out to a ton of perinatal professionals.

I spent hours and hours a week on my computer talking with other perinatal professionals.

And nowadays, like I get to go to the gym, I wake up when I want, I don't have to set my alarm, I get to go to the gym, and I really don't start working until 11.

And I would say half of Half of my workday is working with clients and then the other half is still doing more marketing and more things.