Welcome to Tuesday 13 October 2026.
Seed catalogues: they're here and they're fabulous! I get wildly excited at this time of year and I spent all weekend with a packet of post-it notes earmarking what annuals I'd like from the catalogues that have just arrived. Then I remembered that I'm actually only doing my Big Five next year, so I've had to hold myself back...
In case you need a gentle reminder not to blow your budget in five minutes on pretty seeds, in this episode I'm talking about the perils of going mad with seed catalogues: the risks of ordering too many different things, why I need to focus very carefully on what my target customers will actually want, why I want larger volumes of specific varieties next year, and what the catalogues don't tell you (and what you really need to know). On a positive note I'll also explain why there's always room to experiment with new varieties.
So, sorry to be a killjoy and do enjoy the catalogues by all means, but stay focused, stick to your plan and keep your skill level and target customer firmly in mind when you're buying.
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
**Connect with me**
If you like what you hear, please **follow/subscribe to this podcast** (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to **leave a rating or review** because it really does help more cut flower-lovers just like you to find the podcast.
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is **lydia@henhillcutflowers.co.uk**.
Join me on my journey through **a year of growing and selling cut flowers** in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
Text The Podcast Here!
Support the show