Oct 2, 2026 · 32 min · 9 segments
On this episode of CEDC BEAR Discussions, host Charlie Walker and co-host Lisa Bruhn sit down with entrepreneur and BEAR at the Orchard winner Jose Lagunas Jr., founder of Rockwell Home Management…
And let's talk about Rockwell Home Management because that's kind of the business that you launched.
So for me to even, I think, even be able to tell you that story accurately or in good measure, I think I'd have to call a little bit on here of something Steve Jobs said once in that 2005, I think, commencement speech he gave.
And it was something about not being able to connect the dots looking forward, only being able to connect the dots looking backward.
And I think that's probably fairly common for a lot of entrepreneurs, as we were saying earlier.
For me, Rockwell Home Management, first of all, is to help people age in place as long as possible and avoid a nursing home or assisted living at all costs.
listeners driving down the interstate, that's for our parents or our loved ones.
That's the demographics for us, right? As we're getting older and how we want to stay in our home.
But my first exposure to the seniors in my lifetime or my community was as a kid.
Like, where did this all start from? When I was a little kid, my mom and I used to volunteer at nursing homes.
And let's talk about Rockwell Home Management because that's kind of the business that you launched.
So for me to even, I think, even be able to tell you that story accurately or in good measure, I think I'd have to call a little bit on here of something Steve Jobs said once in that 2005, I think, commencement speech he gave.
And it was something about not being able to connect the dots looking forward, only being able to connect the dots looking backward.
And I think that's probably fairly common for a lot of entrepreneurs, as we were saying earlier.
For me, Rockwell Home Management, first of all, is to help people age in place as long as possible and avoid a nursing home or assisted living at all costs.
listeners driving down the interstate, that's for our parents or our loved ones.
That's the demographics for us, right? As we're getting older and how we want to stay in our home.
But my first exposure to the seniors in my lifetime or my community was as a kid.
Like, where did this all start from? When I was a little kid, my mom and I used to volunteer at nursing homes.
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