Indeed Pest

So let's talk about Indeed Pest Solutions and what you do.

I would think that a lot of what you do is customer education, is teaching people what the problem is.

Tell me a little bit about that, how you go about that.

Well, one of the first things that I do when I go out to a house is I like to inspect.

You know what I mean? Once I inspect, if the customer is coming off around the house, because, of course, when they call, I'm the solution to the problem.

For example, if a customer called me out and said, Maurice, I need you to inspect this property because I'm not sure if I have a wood that's growing insect, and, of course, in Virginia, a subterranean termite, right? So I get out there to the property, and they say, well, Maurice, I shouldn't have anything because I'm on a slab foundation.

So then the education part would kick in where I tell the customer that most slab are poor, four to six inches thick, right? And I say, you ever notice like in a basement or in your garage that you'll see a small line run through the floor? I say a termite could come up 1 16th of an inch and it'll come up in that back wall to start eating at the cellulose material, whether it's your sheet rock or cardboard laying against your garage.

And they'd be like, oh

my God.

I knew about termites, but nobody never told me that.

So the solution that I'm bringing to you, what they call integrated pest management, is let's remove the cardboard.

First, let's remove anything that would attract them.

So that part is education.

And if you need a treatment, then let's get

it done.

Gotcha.

And there's more to it.

Once you have taught them or got them to acknowledge what the problem exists, the next thing you have to overcome is for them to actually, I would think, make a commitment to an ongoing maintenance, to actually invest

on

an ongoing basis.

what do you think you say or what do you think

clicks to make someone make that commitment? I think when you're dealing with like, you know, you're a person house, right? And I always go back to the term like, you know, you know, your home, your home insurance don't cover it.

Uh, it is written that termites cause over a billion dollars in damage each year.

So your homeowner should always know this is your investment, not theirs.

You see what I'm saying? So always tell people, just protect your investment.