Why I'm Building the DIY Version (And Who It's For)

So over the last six months, about a dozen people have asked me the same question.

Do you ever teach the system that we set up in LinkedIn Lead Liftoff instead of just building it for people? And I kept saying no, because LinkedIn Lead Liftoff LLO is my the shortest one-to-one done for you offer that we have and it works and it's really reasonably priced it's where the majority of my favorite long-term clients come from initially it's super good value for money and it's really short three hours work total you do an hour I do about an hour and a half's work after you've completed a big onboarding form and then we have an hour and a half's call together and it's super intense in the sense that we get a lot done We build that campaign together.

We're bouncing off of each other.

And I think that is the issue.

You're walking away with a working pipeline and I like building campaigns.

I'm good at it.

And why would I teach it instead when I don't have that kind of in-depth conversation where we are really about that to-ing and fro-ing.

It's about bouncing off of each other.

And asking questions and resolving issues of the campaign as we move through that engagement in real time.

So it's not just you watching me do stuff on a screen.

It's me putting questions to you, us resolving it live on screen.

You understanding how I've made those decisions.

So then you can go back and repeat it in the future or you understand the logic of it.

But here's the thing.

So I didn't think that I could productize that and get the same quality.

And I have to say, I am in the process of doing this now, as you're going to find as we walk through.

And I have to say, it's really difficult because it's difficult to do it in a really short fashion.

Because as I went through 18 months worth of transcripts from our go-live calls, there was such a wide number of things I'm asking people.

There was so much logic involved.

behind what I do with the answers and how I then implement it.

That was, I don't know if I can do this without speaking to a person in person.

The question kept coming up.

It wasn't coming from people who couldn't afford LLO or didn't understand what they were buying.

It came from people who wanted to learn it.

They genuinely wanted to understand the whole process and make it repeatable.