Sizes

We have an entire software team here, so we work really closely with them on creating algorithms.

But this company was working on something I could really get behind.

That take into account your body shape.

That's Brooke McEver, director of product innovation at Unspun, which back then, in 2019, was completely rethinking pants, specifically jeans.

What are your pain points in finding jeans?

Uh, pain points.

Uh, self-loathing? I don't know.

[laughs] Like, buying clothes is hard.

Um-

But is it, like, like the butt doesn't fit-

Um-

... they're too long, they're too short?

Listen to that.

I couldn't even narrow down what's so hard about finding jeans that fit.

They simply never do.

Yeah, I feel like I often, I, I, I don't have a sense of my own size, and so I'll just grab things that I think are cute, and then they just, like, don't fit, and it's demoralizing.

I still feel this way.

What size am I? In some brands, I am a size 12.

In some brands, I'm a size six.

I have even been a size two.

I have been every size in between.

And on jeans, size 30 or 32 does not correlate to 30 or 32 inches.

How are you supposed to understand what could possibly fit you? This was the problem that Unspun was trying to solve.

So we're size free.

They were making jeans without sizes.