Jun 1, 2026 · 21 min · 11 segments
If you’ve invested in swag, end-of-year parties, and awards ceremonies, and your team still doesn’t feel genuinely valued, this episode is for you. I’m joined by **JC Hite**, entrepreneur, speaker…
JC HiteGuest
William AttawayHost
Before you heard about the languages of appreciation in the workplace, how did you typically try to show appreciation to your team?
And as a Christian and someone that follows Jesus, that's kind of been our leading principle since day one.
And so for us, culture has always been a very simple act of like, all right, well, what are the needs of our people and how do we match those? And so there was a season where we had an office.
But it was much more reacting to people's requests and just ideas and brainstorming.
We've always had, I think, a good culture within our organization, even great at times, and by the way, terrible at times too.
In fact, when I was early in business, I had a mentor that told me, if you want to win and you want to do everything in business, it's going to be built on the back of your team.
These are the beautiful human beings that are going to help pay for my daughter's college one day.
It creates a more intentionality because, to be frank, I was loving everyone the way I felt.
And so obviously every time I touch my wife, I feel like she's receiving love and it's just not the case.
And so understanding the intentionality behind these actions has been something really new to me over the past year and a half.
Before you heard about the languages of appreciation in the workplace, how did you typically try to show appreciation to your team?
And as a Christian and someone that follows Jesus, that's kind of been our leading principle since day one.
And so for us, culture has always been a very simple act of like, all right, well, what are the needs of our people and how do we match those? And so there was a season where we had an office.
But it was much more reacting to people's requests and just ideas and brainstorming.
We've always had, I think, a good culture within our organization, even great at times, and by the way, terrible at times too.
In fact, when I was early in business, I had a mentor that told me, if you want to win and you want to do everything in business, it's going to be built on the back of your team.
These are the beautiful human beings that are going to help pay for my daughter's college one day.
It creates a more intentionality because, to be frank, I was loving everyone the way I felt.
And so obviously every time I touch my wife, I feel like she's receiving love and it's just not the case.
And so understanding the intentionality behind these actions has been something really new to me over the past year and a half.
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