Most people who think about selling on Amazon Australia stall in the same place: the paperwork. Do you need an ABN? A company? Are you supposed to register for GST before you've sold a thing? It sounds like the expensive, complicated part — and it turns out to be the cheapest and fastest part of the whole exercise.
This episode walks through exactly what an Amazon Australia seller needs before day one, what each piece costs, and what can safely wait.
**In this episode:**
- What Amazon Australia actually asks for when you open a seller account
- The two selling plans — $0.99 excl. GST per unit sold vs $49.95 excl. GST per month — and roughly where the maths flips
- Why an ABN is free, usually issued immediately, and the one entitlement rule that trips people up
- Sole trader vs company: $0 to start as a sole trader, versus $636 to register a company plus a $342 ASIC annual review fee every year after
- The tax difference — 25% for a base rate entity company, versus personal rates starting at 15c in the dollar above the $18,200 tax-free threshold in 2026–27
- When you actually need a registered business name ($47 for one year, $108 for three) and when you don't
- The $75,000 GST threshold, the 21-day rule, and the twist that catches new sellers: Amazon adds 10% GST to its own selling fees if you haven't given it an ABN that's registered for GST
- A sensible order to do all of it in — none of which needs a product, a supplier or a single unit of stock
- The three things beginners get wrong about Amazon paperwork
Brought to you by AMZ Product Launcher — we help Australians find product ideas, find suppliers, and launch on Amazon Australia. https://amzproductlauncher.com.au
If this was useful, follow the show so new episodes turn up automatically.
*General information only. Fees, thresholds and tax rates are current at the time of recording and change over time — ASIC fees are adjusted every 1 July. Nothing in this episode is tax, legal or financial advice, and no income, earnings or results are promised or implied. Speak to a registered tax agent or accountant about your own situation.*