Oct 20, 2026 · 12 min · 11 segments
Karen Terry, corporate vice president and director of insurance research, LIMRA, discusses rising U.S. life insurance sales and how digital distribution and shifting consumer demand are creating new…
Bill NashGuestLori ChortasHostBill, Limer's research finds that 88% of pre-retirees have thought about generating income in retirement, but half lack an updated written plan.
What does this planning gap reveal about how consumers are preparing for retirement and where are they most likely to need help?
yeah the good news is like you mentioned that uh awareness is really high uh but unfortunately the action is is very low uh 88 as you said are thinking about retirement income but half have no updated or written plan and roughly three quarters have no meaningful plan at all most americans today actually spend more time planning their two-week vacation than they do their finances What that really tells us is there's an engagement gap, not necessarily an awareness gap.
What we need to really focus on is really a simpler on-ramp, and we need to make this easier for people.
And the readiness, resilience, and retirement income lens, plus guidance that turns an overwhelming task into guided conversations are really important.
Bill, Limer's research finds that 88% of pre-retirees have thought about generating income in retirement, but half lack an updated written plan.
What does this planning gap reveal about how consumers are preparing for retirement and where are they most likely to need help?
yeah the good news is like you mentioned that uh awareness is really high uh but unfortunately the action is is very low uh 88 as you said are thinking about retirement income but half have no updated or written plan and roughly three quarters have no meaningful plan at all most americans today actually spend more time planning their two-week vacation than they do their finances What that really tells us is there's an engagement gap, not necessarily an awareness gap.
What we need to really focus on is really a simpler on-ramp, and we need to make this easier for people.
And the readiness, resilience, and retirement income lens, plus guidance that turns an overwhelming task into guided conversations are really important.
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