IAT Insurance Groups Evans: Podcast Is Brewing Insurance Insights

Taylor, are there any particular big questions that you're hoping that What's Brewing will be answering for your listeners?

Yeah, I think that a recurring topic for us is going to be the impact of AI and how it continues to transform our space.

Hopefully, it can be something that's more of a comfort to folks in showing how we can work hand in hand as AI makes us more efficient and hopefully doesn't take over.

So I think that that is going to be a recurring topic and something our folks are interested in, our listeners are interested in hearing more about.

To date, that's one of our most popular episodes at almost 300 streams.

So I think we'll have more of that to come.

I think that's going to be a recurring topic on a lot of podcasts.

Yeah, and

we're better for it.

So Taylor, how do you cut through all the white noise that's out there these days?

Yeah, that's a good question.

We have to be really intentional with our promotion strategy, and that's where it helps to have a great marketing team.

And we have that here at IAT.

we believe that our employees are our greatest promotional drivers and the greatest assets in telling our story and who we are and how we differentiate ourselves in the marketplace.

So we always share our podcast episodes with them.

So that way they can share it with their network.

We're very intentional about that approach, but also externally, we have a very robust strategy in place and how we promote through LinkedIn, through our blog, through email marketing and more.

So yeah, Continuing to keep up with that strategy, leveraging video and other assets, paying attention to our audience, how they engage with us and what they enjoy hearing from us.