Why every AI conversation should be an ROI conversation - with Ketan Karkhanis, CEO ThoughtSpot

Ketan Karkhanis, CEO of ThoughtSpot joins Ray Rike to make the case that the AI conversation has been stuck on models, tokens, and pilots when it should have started with a KPI. Drawing on his time building **Einstein Analytics and running Sales Cloud at Salesforce**, and now leading ThoughtSpot, Ketan lays out how enterprises move from AI aspiration to measured outcomes by rewiring the operating model, not the org chart. **Topics covered in this episode:** - **Every AI investment conversation is an ROI conversation.** Why AI projects should begin with the KPI to be improved rather than the model to be deployed, and why "AI saves you two hours a day" is the lazy version of the value case <!--THE END--> - **Why pilots are where value goes to die.** The case for starting with the customer and working backwards into process redesign, and ThoughtSpot's Spot30 program that targets one measurable outcome in 30 days instead of an open-ended proof of concept <!--THE END--> - **Functional KPIs as the buildup to income statement impact.** Financial ROI is a derivative of functional gains, so the practical path runs through metrics like NPS, average deal size, cycle time, and DSO before it reaches revenue and margin <!--THE END--> - **Token anxiety and the gross margin problem.** Ray shares benchmarking data showing 49% of software companies embedding generative AI had to reprice to protect gross margin and 25% halted an AI initiative over cost overruns. Ketan explains ThoughtSpot's credit-based pricing and the architecture behind it, using LLMs only for intent resolution rather than as a wrapper that resells tokens <!--THE END--> - **Pricing predictability for the budget holder.** Why CFOs do not need certainty, they need a unit of consumption they can forecast, and why tying pricing to the customer's own business model is what makes the spend defensible <!--THE END--> - **Customer success as the ultimate AI to ROI metric.** How ThoughtSpot renamed customer success to customer outcomes and FDEs to AI outcome managers, opens every staff meeting with a five-metric customer review, and assigns a C-suite owner to every AI initiative Follow the AI to ROI podcast on your favorite podcast app, and connect with Ray Rike on LinkedIn to suggest future guests. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.