SaaS SEO Is Broken. Here's What Actually Makes Money

note, Sam, that you can't just go to Claude or Chad GP and say, Claude, do my SEO, Chad GPT, do my SEO, right? It doesn't work like that.

There's a lot more nuance than what we see on these like LinkedIn AI rage bait type content going on now.

But one thing I want to get into now is when someone asks, like, let's say a SaaS founder or someone who's interested in this topic is listening or watching.

And they ask chat GPT, Claude or Gemini, what's the best software in my category? And their brand doesn't show up.

What do you

think has actually gone wrong at a high level? Like, let's just there's a lot of nuance to this whole thing.

But like high level, what should someone start with?

Yeah, of course it depends on the competitiveness, right? Because if they said we're in CRM, I'd say rip.

Yeah, exactly.

Unless you've got a

super drilled down niche within CRM and a subsection within that, I'd say that's probably going to be a big fish to fry against Salesforce, HubSpot, Pipedriver, closed CRM and the like.

But let's pretend we're maybe not in something as competitive as CRM in this case.

Let's say like

an AI SaaS, for instance.

Yeah, yeah, let's say some kind of AI tool.

So, yeah, fine.

I'd say, well, it starts with most, despite what a lot of, I think you referred to a lot of AI gurus or whatever you want to call them on LinkedIn.

In our opinion, I'm quite a simple guy.

A lot of the examples and things I've worked for, I'd like to think are fairly straightforward.

But a lot of good AI search, from our experience, I can only go by the data set we have of around 50 SaaS clients, is starting with good bottom-of-funnel SEO.

But

what does that actually mean?

It means doing SEO that's going to drive pipeline,

a.k.a.

focusing on high-intent prospects that are searching, in this case, like you said, looking for software like yours with some kind of prompt or long-tail keyword on ChatGPT or Claude or whatever it is.