The Massage Created by Tom Brady

frank great to have you on escape is the name of the company we will put in the link thank you links to the company links to the technology it's it's really wild everybody you should you should have a look at this

Where's

one of these?

Maybe it might have been at Equinox, I think.

Yes.

Equinox is over 50 Equinoxes now.

Yeah.

We're in hospitality settings around the country.

Increasingly, we're in residential buildings where it's actually a subscription service.

We're in lots of wellness centers around the country.

And even in some cases in people's homes.

How? I would say about this is that we as consumers, whenever there's new products that are introduced into the world, it's almost always the case that they're novelty and eventually they become ambient.

And so what we would say is that in the same way that today, if you walked into any ordinary hotel or premium hotel, if they didn't have a gym, you'd be a little perplexed.

We believe that in three to five years, that will be true with recovery solutions, that we will become ambient to the environment.

And in the beginning, the classic diffusion, innovation diffusion curve is the early adopters try things, but then they become a new thing.

Once upon a time, taking an Uber was a very novel thing.

Once upon a time, renting your house under an Airbnb was a novel thing.

Once upon a time, having a camera in your doorbell was a novel thing.

And all of those became ambient to the culture and the language and the ethos of the way modern consumers operate.

We feel very strong conviction that these types of innovative recovery solutions, not only ours, but ours as an example, will become ordinary and ambient to the life we live because it's a challenge that all of us have, accumulated attention stress.

We need to elevate how we take a different kind of accountability for our own health and wellness.

And we believe this is an important part of the arc of that happening.

And we hope to be able to contribute to helping enable lots of people take better control over their health and wellness journey.

And we're simply trying to advocate that people try it and it won't be right for everyone, but it'll be right for the majority.

And they'll continue to be able to compound the benefits over time as part of their larger health and wellness game plan.