Jun 3, 2026 · 44 min · 12 segments
Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer…
Caitlin CoxHostNo entities detected.
So when, when I came into the industry, there were a few things that I was told, and one of them I remember very clearly because it, like, it just became part of what I thought about communications, was that press releases were dead.
They were only really being used when a firm was acquired, as far as I was aware of.
And then I think it was right around, like, 2018 or maybe 2019 that, like, I- someone actually told me there, like, "Don't even bother with that." And you're saying they're back.
... now a tool that we're using again when everyone basically poo-pooed it and sent it on its way?
So there was also a little bit more to it, right? So, like, a press release automatically gets you some- anywhere between 150 and 350 media hits, right? So, like, if you're looking ...
If you're a new entrant into an industry or a vertical, and you wanna really beef up your share of voice against your competitors, you can issue release after release after release.
So that's another way that it was employed, which kind of led to this whole it's dead because it's filled with nonsense, and reporters started to tune out.
And we got large language models that heavily reference press releases because they're easily scoured on the internet, and they're easily indexed.
So, like, for example-We have a client who recently hired a head of AI and data
And instead of doing, like, a traditional press release, we wound up turning the press release into a Q&A so that the LLMs would index the answers in that Q&A.
So, like, you can be really creative with them now, and reporters are back to reading them.
And we had a release go out on Friday, which normally is where news would go to die, right? So, like, I tell a client-
So when, when I came into the industry, there were a few things that I was told, and one of them I remember very clearly because it, like, it just became part of what I thought about communications, was that press releases were dead.
They were only really being used when a firm was acquired, as far as I was aware of.
And then I think it was right around, like, 2018 or maybe 2019 that, like, I- someone actually told me there, like, "Don't even bother with that." And you're saying they're back.
... now a tool that we're using again when everyone basically poo-pooed it and sent it on its way?
So there was also a little bit more to it, right? So, like, a press release automatically gets you some- anywhere between 150 and 350 media hits, right? So, like, if you're looking ...
If you're a new entrant into an industry or a vertical, and you wanna really beef up your share of voice against your competitors, you can issue release after release after release.
So that's another way that it was employed, which kind of led to this whole it's dead because it's filled with nonsense, and reporters started to tune out.
And we got large language models that heavily reference press releases because they're easily scoured on the internet, and they're easily indexed.
So, like, for example-We have a client who recently hired a head of AI and data
And instead of doing, like, a traditional press release, we wound up turning the press release into a Q&A so that the LLMs would index the answers in that Q&A.
So, like, you can be really creative with them now, and reporters are back to reading them.
And we had a release go out on Friday, which normally is where news would go to die, right? So, like, I tell a client-
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