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AdTech Therapy™

AdTech Therapy™

If You Need to Ask, You Probably Don't

Aug 18, 2026 · 22 min · 10 segments

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and…

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus: zero-party data is still not a thing.

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and…

Speakers: Scott MesserHostJana MeronHost

Show signals: SuitabilityBrand safeApple charts#29 · Management

Business
AdvertisingBusiness
Programmatic AdvertisingBusiness > Advertising
Data-Driven MarketingBusiness > Advertising > Programmatic Advertising
Revenue OperationsBusiness > Advertising > Programmatic Advertising > Data-Driven Marketing
MarketingBusiness
Data ManagementBusiness > Marketing
Data StrategyBusiness > Marketing > Data Management
Data PlatformsBusiness > Marketing > Data Management > Data Strategy
Media
AdvertisingMedia
Data UtilizationMedia > Advertising
Audience TargetingMedia > Advertising > Data Utilization
Contextual AdvertisingMedia > Advertising > Data Utilization > Audience Targeting
Technology
Data ManagementTechnology
Data PlatformsTechnology > Data Management
Customer Data PlatformsTechnology > Data Management > Data Platforms
Data OrganizationTechnology > Data Management > Data Platforms > Customer Data Platforms
Data ScienceTechnology
Data AnalysisTechnology > Data Science
Data TaxonomiesTechnology > Data Science > Data Analysis
Data StructuringTechnology > Data Science > Data Analysis > Data Taxonomies