A Place to Call Home | Stories from Australian Agriculture
May 27, 2026 · 28 min · 11 segments
Send us Fan Mail **AG INNOVATION SERIES | Practical Innovation, Mobble & The Next Generation of Agriculture** with Will Bucknell In this episode…
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Sam FryerHost
Will BucknellGuestHow important do you think it is for the older generation to allow the next generation, when they do come back and work in the family business, to actually try these different things? And, and was your parents very open to letting you try out different technologies and stuff that you've seen around on your, um...

I, I think it's very important that young people are able to go and, you know, try these things on.

I don't think it's a matter of really this stubbornness that people put down to, you know, s-stubborn farmers, you know, not wanting to take up-New technologies because they're stuck in their ways.

I think it's them having experience in the role that they do and wanting to be able to justify every expense, because a lot of people nowadays are chasing their tail trying to stay afloat or build their operation and chasing this profitability.

Um, and when they do finally find themselves in a bit of profitability, something will come along like a market crash or a drought or a flood or a fire.

And I think it's just more so needing to justify the expense that's usually associated with that.

And I think that's one of the main barriers to, you know, the older generation being a bit sort of hesitant to let the younger generation try those things.

You know, a- as everyone knows, cost is a huge thing for everyone in a farming operation, and I think it's just being able to justify, you know, where it's going.
Yeah

... make the money back for us? Is it not just a new fancy thing that they wanna try out? Is it actually gonna make the money that we need it to make?
How important do you think it is for the older generation to allow the next generation, when they do come back and work in the family business, to actually try these different things? And, and was your parents very open to letting you try out different technologies and stuff that you've seen around on your, um...

I, I think it's very important that young people are able to go and, you know, try these things on.

I don't think it's a matter of really this stubbornness that people put down to, you know, s-stubborn farmers, you know, not wanting to take up-New technologies because they're stuck in their ways.

I think it's them having experience in the role that they do and wanting to be able to justify every expense, because a lot of people nowadays are chasing their tail trying to stay afloat or build their operation and chasing this profitability.

Um, and when they do finally find themselves in a bit of profitability, something will come along like a market crash or a drought or a flood or a fire.

And I think it's just more so needing to justify the expense that's usually associated with that.

And I think that's one of the main barriers to, you know, the older generation being a bit sort of hesitant to let the younger generation try those things.

You know, a- as everyone knows, cost is a huge thing for everyone in a farming operation, and I think it's just being able to justify, you know, where it's going.
Yeah

... make the money back for us? Is it not just a new fancy thing that they wanna try out? Is it actually gonna make the money that we need it to make?
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