Sep 24, 2026 · 6 min · 9 segments
Feeling itchy is unpleasant, and the feeling of finally scratching that itch can be very satisfying! But why do we feel itchy in the first place? And is it possible to catch an itch from someone else?…
[upbeat music] Okay, well, we're going to start with a quiz question, of course, Georgie.
Dr. Henning Holler studies the psychology of itching, and he played some scratching sounds to the guests on the BBC World Service program, CrowdScience.
Now, the question is, what is being scratched? You have three [laughs] choices: A, an arm; B, a beard; or C, some jeans.
[object scratching] Um, well, that sounded a bit hairy, so I'm gonna go with B, a beard.
[upbeat music] Okay, well, we're going to start with a quiz question, of course, Georgie.
Dr. Henning Holler studies the psychology of itching, and he played some scratching sounds to the guests on the BBC World Service program, CrowdScience.
Now, the question is, what is being scratched? You have three [laughs] choices: A, an arm; B, a beard; or C, some jeans.
[object scratching] Um, well, that sounded a bit hairy, so I'm gonna go with B, a beard.
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