#603 - How to Use Executive Assistants to Unlock Enterprise Deals | Laura McDonald

prospecting via EAs.

How are you finding the EAs that you're reaching out to? Are you just typing in EA General Electric? Are you using Salesnav? Give me a sense of, like, how you find the list.

It's really simple.

It's just the LinkedIn company page on normal LinkedIn, not even Salesnav really.

And in the People tab, I'll just type executive assistant to the whatever executive I'm trying to get to, to the CIO, to the CRO, to the CEO, whatever.

Usually they'll come up straight away, and it will say in their own title who they are.

If there's just, like, 10 general EAs and I can't work out which one's which, I'll just pick one that looks the most senior, and I'll email them saying, "Hey, I'm looking for the EA to Sarah, the CIO."

Mm-hmm.

And then I will put in, like, two random EA names.

Is it Jane or Mike? Do you know there's that reverse psychology on people wanna correct you if you've got it wrong.

And so I'll do that, and usually I get a response and they'll say, "Oh no, it's so and so." And they'll often CC them in as well.