Zulily Inc.

So I went to Starbucks.

That's when I established the category and launched Starbucks Via and moved on to another brand, Zulily.

But being in Seattle, we are a B2B town.

So I was curious and I wanted to understand what B2B marketing was like.

Today, I'm going to be going through Etsy's trend edit for spring summer 2026, and I'm going to be giving my feedback.

And I'm doing this from a perspective of trend forecasting for big brands like Zappos and Zulily, where my job was dependent on forecasting trends at least six months to a year ahead of time.

At the end of this trend forecast, it says the data was as of February 10th.

So am I going to take what was selling well in Q4 and see that as a trend for summer? Because the idea of providing a trend forecast is that these are things that are going to be arriving.

Um, he's the founder and CEO of Clove Growth, a fractional CMO service, so he's doing fractional CMO service and custom AI agents and workflows.

Uh, but after his ancient history with me back at CJ, he was at Amazon, Intuit, Beachbody, Zulily, Figs, VP and CMO in a lot of those roles, so really wealth of information.

This is a, this is exciting one.

You've done a lot, man.