Zoopharmacognosy

And I started to see this interaction between plants and animals that was just fascinating.

And I learned about zoopharmacognosy, which is the study of how animals can intuitively select plants, dose them correctly, use them for the correct amount of time, and then discontinue their therapy when it's time to discontinue, and I was fascinated by all of that.

So I started studying the interactions between plants and animals and then decided, you know, nobody's doing this commercially for animals.

Let's make, let's make products, let's do herbal tinctures and herbal-- 'cause tinctures make sense.

The word is zoopharmacognosy.

That is a brilliant word.

Can we sound that out? Zoopharmacognosy.

You got it.

It sounds complex, but it makes perfect sense when you break it into pieces.

It comes down to two immense factors.

Tens of thousands of years of brutal trial and error and a concept known as zoopharmacognosy.

Zoopharmacognosy.

Break that down for me.

It literally means animal medicine knowledge.