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Zoe East

Zoe East

Freelance filmmaker and founder of Opal Video Production in Leeds, specializing in culture, heritage, and community storytelling.

Jun 28, 2026

17:45
when you have those sort of dream client thoughts are you doing cold outreach are you sidling up on linkedin and doing some warm warming up what are you doing
17:58
So I've never really had any luck with cold outreach.
18:02
Most of my work comes through word of mouth, which I'm very grateful for and fortunate with.
18:07
But yeah, when I've tried to reach out to people, I don't think it's ever worked.
18:14
So if anybody has a secret recipe for how that does work, that'd be great.
18:18
So I've always found that you attract the work that you do or the work that people see you do.
18:23
So again, like coming back to sharing on social media, I'll only share the things that I want to get more of which used to be so like previously I would do more of the kind of bread and butter work which I didn't find as rewarding but I was quite happy to do like I'm quite happy to do anything if it's with nice people you know like filming and hanging out with nice people great that's like a great day but yeah trying to work with more charities or People who are working on a specific cause or something that I'm really interested in with and aligns with my values.

11 MINS LATER

30:16
After so long, like working by yourself, is that feeling different?

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