Zen Media

The only difference now is instead of sharing those insights through written form, I'm doing it this way.

my guest today is sarah evans partner and head of pr at zen media sarah is a true pioneer in digital communications having helped create the hashtag journey chat in 2008 founded seven's pr and has spent the last two decades helping brands see around the corner before the rest of the market catches up today she leads zen media's pr practice and ai visibility strategy and was named one of propel's top 100 pr tech leaders worldwide in 2025.

Sarah, how we have not met before this, but welcome to the show.

Thank you.

BrandPoint separately advertises a network of 3,000 plus publications and 800 plus guaranteed placements.

so another great example of pr muscling its way into geo and leveraging the distribution part as we discussed earlier on this episode off-site citation building is the most important and the most impactful thing you can be doing to improve your ai visibility for geo and pr agencies with large partnerships and publication networks that can guarantee placements like brand point here are in a really really strong position because now they really need to just add the the content layer the measurement layer and the con the content generation layer but they have the hardest thing already in place which is they have the distribution network pretty much solved for next up industrial automation data shows why vertical geo needs vertical logic Zen Media analyzed 1,000 buyer prompts and 4,000 responses within the industrial automation sector across ChachiBT, Gemini, Perplexity, and Grok.

They all had to do with industrial automation.

The average tracked company appeared in only about 4% of responses versus 21% for Siemens.

One blended visibility score hit a 44-point engine gap.

ZenMedia published results from three 2026 campaigns covering 900 buyer intent prompts across ChatGPT, Claude, Gemini, Perplexity, and Groq.

In one campaign, the same brand appeared in 15.5% of prompts on its weakest engine and 59.5% on its strongest.

A 44-point gap.