YouTube Space

And we're super excited about it, super excited about it.

And so what's this akin to, if anything in the ecosystem before, is this like the YouTube spaces that used to exist in Los Angeles? In

some ways, you know, it's a little bit like universal studios.

Right.

That, that was season four, which we went to-

We shot that at a place called the YouTube Space

... yeah, there's a lot of good stories there.

And, uh, that season-

[laughs] Really?

I brought him to the YouTube...

I, well, I ended up bringing him to YouTube Space when there was that party.

Oh, that's hilarious.

I produced the first Beautycon, which ended up taking off.

Uh, from that, got an offer at YouTube Space, so I went to the YouTube Space and opened that as a global programs manager.

I worked a little bit with, uh, brands on how to work with content creators.

It was such a new...

It's all new.

This is kind of, you know, there's been other attempts at this, like from what I understand about Creator City, it might even like be reminiscent of what the YouTube space looked like back in the day, which now thinking upon it, it was really ahead of its time.

But I think we're in a different place right now where like this is going to be really, really interesting and seeing how creators are going to use this in the relationship with the brands and how they're going to sort of get in and up creator content.

I think you could go a couple of ways here.

There have been these big buys from brands into creator spaces in the past, normally around headquarters.

For instance, in 2020, Cash App branded the 15,000 square foot 100 Thieves Cash App as compound in los angeles yeah which served as the headquarters and offices for this lifestyle and gaming brand and also was was kind of like a mini campus where they could shoot and do more there and it was all branded cash app they had these great aerial shots when they first announced the thing this big cash app logo on it so you could just see it branded like that in some capacity Otherwise, I could see brands coming in and installing themselves there for several months or a quarter and more.

That's what used to happen at the YouTube space.

Like Universal would be coming out with this big Hollywood movie for Halloween.