Young Miko

Alejandra.

Shout out to It's Baby Miko from TikTok.

It's Baby Miko.

Shout

out to Nikki Jeffries from TikTok.

And I think to look at what reinvigoration looks like, we first had to go back and figure out what it was that people loved about our brands and really refresh what that meant to this new generation.

And we look at a brand like Gap and you see the Cat's Eye video and Young Miko and the many, many other videos that the teams have done over in Gap.

It's really about trying to look back into the DNA and think about what it was that people loved in the first place.

Music, dance, culture, those types of videos, if you remember for, I'm old enough to remember, but the khaki swing video and what it was to see what dance and art and cinematography could come together and create magic, that's really what we've done for a new generation, but really for the YouTube generation.

And so when it's not as much of a... convincing idea.

I think probably two, two and a half, three years ago, that was probably a little bit more of an uphill battle for us to have as a conversation.

But as those proof points have come, whether it's David Corden Sweat and Banana Republic, the Cardi B campaign we just did for Old Navy, Cat's Eye or Young Miko or any others, these are now a standard playbook for us.

And so it's not about convincing anymore.

And they're teasing some new music, uh, potentially music launch.

And you could see gap, uh, with Cat's Eye and to Young Miko into this tease with their latest endeavor, they're kind of filling that space where people are having these conversations around these campfires around music, let's say.

So when I think about where, you know, brands should play, it's identifying those white spaces and where the conversation is no longer being had because of the you know, rise of social and the rise of these platforms and the rise of the algo.

And where do you just find communities connecting with each other in a meaningful way? Those are the little cultural moments that I'm trying to figure out for us.

So this, um, honestly, they're kind of random.

Like, it was just these two songs by Young, Young Miko, like reggaeton songs.

Uh, Chencho Corleone.

I love him, by the way.

And in the meantime, I guess I'm just being fed by his singles in the meantime, so.

But yeah, it's called, um, Incorregible by Chencho Corleone.

There's ID by Young Miko, and there's this one called Group Chat, which is by Muys.

He's a West African artist, and I really like his sound, but I'm not fully convinced yet, so I'm just, like, exploring him for, for now.

But... to kick off the show we're on ollie walsh ollie walsh is the founder and ceo at invisible dynamics gino talked about it but i feel like one of the most interesting case studies of the last five years is gaps turnaround how the brand has you know built back from their roots, drawing on some things that worked for them in the 90s, and now they're kind of going back into it, but doing it in a way that people are loving.

I mean, people are obsessed with the campaigns from Cat's Eye to Young Miko to most recently we had Hailey Bieber and Malcolm Todd.

So a lot to talk about.

So...

The celebrities they're choosing, again, like these names that I don't quite know, but I know there must be a younger audience that's into them.

These Malcolm Todds, these Young Miko, these Cat's Eye groups.

Gap has sort of almost become culturally like a platform for like minting young up-and-comer celebrities, being like, you must be like pretty popular because...

A brand is paying you money

Barclays highlighting that the second quarter results already show Gap's brand momentum and also some sequential improvement at Old Navy.

Worth noting that we've been seeing a lot of them, uh, leaning into the celebrity and influencer advertising in recent quarters with Cardi B being the head of Old Navy's denim campaign and also popular musicians like Cats Eye and Young Miko sporting Gap products as well in their music videos.

So definitely something we're gonna be keeping an eye on as they try to lean further into the Gen Z.

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I've been listening to a hodgepodge, my guys.

So, I mentioned this last time, like, Young Miko, because her

album came out.

Okay.