Yext
Yext Inc provides a knowledge engine platform that lets businesses manage their digital knowledge in the cloud and sync it to approximately 200 services including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Digital knowledge is the structured information that a business wants to make publicly accessible. The company also makes search intelligent by helping to provide precise, accurate and current answers to location-based queries that are conducted across the web and mobile applications and voice and artificial intelligence, or AI, engines. The company derives the majority of its revenues from subscription services. Geographically, the company generates a majority of its revenue from North America and the rest from International markets.www.yext.com
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Search complete. 38 mentions across 10 episodes found for "Yext".
Sep 15, 2026
Max NotisHOST
And very similarly, I think in size and stage at the companies that you work for or you work with.
Max NotisHOST
And the whole reason it started was like I started my career at Yext, which is a New York City based tech company.
Max NotisHOST
And when I started there, sellers had to make 40 sales in 40 days or they were fired just straight up.
Max NotisHOST
And at that time, there was no real training.
Max NotisHOST
I knew what these salespeople had been through.
Max NotisHOST
Their retention percentage went to 75%, which changes the makeup of a company, changes the culture from like a bloody chopping board to like, If you do it right and you're the right person, you got a shot at this.
Max NotisHOST
And the amount of people we brought in and Yext goes public and all that.
Max NotisHOST
And I saw so many other companies where they would hire salespeople, more or less say, you know, OK, we onboarded you, go have at it.
Joy HawkinsGUEST
Like most rank trackers that do grid tracking in local SEO, they are only looking at map pack rankings.
Joy HawkinsGUEST
So we use this tool called Placescout, which I don't even know if you can sign up for the tool anymore, like because they were bought out by Yext and I'm not sure what the new version is.
Joy HawkinsGUEST
entails, but the version we're using, the old version, literally tracks organic rankings on a grid.
Joy HawkinsGUEST
So every time I send a keyword to be scanned, it does like 40 or 50 scans of that same keyword.
Joy HawkinsGUEST
I need to repeat things.
Joy HawkinsGUEST
I need to make sure it's not just like a random one-off.
Joy HawkinsGUEST
So I reached out to Mark Cabana over at Yext and it was like, listen, can you go through our reports and using the data from all the reports that we've run, can you tell me if this has changed? And I told him what my theory was.
Joy HawkinsGUEST
It was like, my theory is that like, Basically, you know, business used to rank kind of consistently for these keyword patterns, and now they're not.
Keaton WalkerHOST
How's it going, everybody? And welcome back to the latest segment on this channel called What's Working, where I talk about what's working right now to sell High Level in 2026.
7 MINS LATER
BalintGUEST
And so I actually got reached out to by another company, Zerly, and they had this product, Yext.
BalintGUEST
And they're like, we need to figure out how to sell this.
BalintGUEST
How are we going to sell, you know, the X product? So I came on board with them.
BalintGUEST
They offered me, you know, pretty good salary, really good commission.
BalintGUEST
And like salary, hourly, whatever.
Keaton WalkerHOST
They did a really good job at just like focusing on that one thing of keeping you listed on all of these different citation based websites.
Keaton WalkerHOST
That's what if somebody's selling citations, that's what it means.
Adam DuranHOST
No, not even close.
Adam DuranHOST
There was actually a company called Yext.
Adam DuranHOST
They're a very large company.
Adam DuranHOST
They actually tested this.
Alex DannerHOST
These are just some tools if you are trying to build citations on your own.
Alex DannerHOST
Mozlocal, Brightlocal, Whitespark, Yext, these are all ways that you can go in there.
Alex DannerHOST
Yext is a good one because it's a much faster way to get citations and easier to update.
Alex DannerHOST
Something like Yext has a partnership with these citation websites and you can enter the information and it will automatically push all that information to the citation websites and update it there.
Alex DannerHOST
And then if something changes, you can update it with the X as well.
Alex DannerHOST
So a little bit pricier using that, but it's a good tool.
Alex DannerHOST
usually just kind of some of the best practices.
Alex DannerHOST
We talked about this a little bit, but of course, make sure you have your Google listing.
Bob RuffaloHOST
Amazing.
Ruan MarinhoGUEST
The most amazing part about it is Yext.
Ruan MarinhoGUEST
For those of you that are familiar with Yext, if you're not, you really should look into it.
Ruan MarinhoGUEST
But really, Yext allows me to have my customers' information consistent across the web.
Ruan MarinhoGUEST
They now have an MCP.
Ruan MarinhoGUEST
So this is a system where, through chat, I can update someone's entire citation database just through a conversation, and it's always improving.
Jason CallHOST
Back in the old days of SEO, and at this point now, I'm talking 15, 20 years, the SEO strategy was, one, you build a ton of citations.
Jason CallHOST
So there's this company called Yext.
Jason CallHOST
If you're using Yext...
Jason CallHOST
Please stop paying a subscription for this service.
Jason CallHOST
It's so silly.
Jason CallHOST
But all you had to do was sign up for Yext and then secure a bunch of domains like, you know, if we're talking Sacramento area, SacramentoHandyman.com, SacramentoHandyman.net, SacramentoHandymanServices.com, RosevilleHandymanServices.com. All these different keyworded domains, .coms, .nets, and forward them to one site, boom.
Jason CallHOST
You're the number one ranking business over everybody.
Jason CallHOST
Why that doesn't work anymore? is because that has zero indication of them being a quality service.
Shaun GehringHOST
It checklists and dashboards, puts it all in one spot, and is just as friendly as any other software that you're running today.
Shaun GehringHOST
Now, the next contender, the pipe, is called Yext.
Shaun GehringHOST
Yext, spelled Y-E-X-T, solves the same problem from the opposite direction.
Shaun GehringHOST
You don't monitor the mess.
Shaun GehringHOST
You plumb it up.
Shaun GehringHOST
Yext has direct connections in the big networks of sites and services that publish business information.
Shaun GehringHOST
You type your correct facts into Yext once and it pushes them everywhere automatically and holds them there.
Shaun GehringHOST
Hours change for the holidays, change it in one place and it propagates across all the sites.
Lisa MillerHOST
And, you know, if you think I'm overstating any of this, the research is actually really strong here.
Lisa MillerHOST
So Yext found that almost forty-three percent of consumers had used AI for local search in just the previous month, and twenty-eight percent had already tried a new local business because of an AI recommendation.
Lisa MillerHOST
And here's the one that really got me.
Lisa MillerHOST
Among North American households earning more than a hundred and fifty thousand dollars a year, more than half, about fifty-five percent, started their local search with AI.
Lee ReamsHOST
youYeah, and I'm, I'm gonna just jump into kind of how we're doing this, and you guys can take it however you want.
Lee ReamsHOST
So the strategy has been, from our point of view and what we've seen work very well, is we start with building, you know, it used to be called a knowledge graph, you know, companies like Yext used to call them knowledge graphs, and basically think of it as like painting a picture about your firm.
Lee ReamsHOST
So, you know, the old days it was more like contact information, your hours.
Lee ReamsHOST
You know, it was like details that were fairly generic and spread across firms, um, so like attributes that they all had.