Xenon

Dude, absolutely crushing it.

They're partnering up with, I think, Xenon now.

Like, they're doing it like...

They're looking at like, okay, how did CrossFit fuck up this monstrosity of a global success that they had? Okay, let's do the opposite.

Are you guys part owner in Xenom?

We're partnerships with Xenon.

Yeah, but do you guys own part of it?

No.

You don't own part of the company?

No, we're in the partnership with Xenon Rogas.

Okay, and

partnership means like a sponsorship.

I'd want to go to what, what are you guys like kind of stuff? Are you doing at the gyms?

Also, when we were launching Xenon, we always said there were three things it had to do.

It had to be good for individuals, good for affiliates, and good for the ecosystem.

And from an affiliate perspective, I think that there's so much value in what the gyms do.

and what we do is we come and we give purpose to that training like if you're training in a gym every day we give a purpose to that training via the competition that we do and so it means a lot to us then to be able to come into the gyms and give people this context and give people this understanding of what competition can mean for them so we come in um we obviously we talk about xenon but We come in and try and also talk about what competition is for, about why competition is important and why having this yearly check in with yourself where you come and you compete and you get this mark, this test of your fitness.

is so important and gives purpose and direction to what you do.

So we generally run two of the events from Xenon.

We did event four and event eight today.

i know it's coming up

so um the other thing that i saw i'm crossing off what we've touched Uh, have you seen that Xenon made a new partnership? I

saw that this morning, as a matter of fact, holy shit, bro.

That's a big, that's a, you know what? Good.

Good.

Xenon and high rocks are forming a partnership to putting you putting all of this competition world.

Good.

It's more opportunity.

Looking to try to get on a team, make games on a team next year.

Jay Burch judged him at Xenon.

Good dude, man, real good dude.

Got him a brand new baby, seven months old.

Where do you want to go? Doesn't really matter.

Surprise me.

So Xenon made an announcement today.

Did you see that? I