Working time

So maybe we'll give a little bit of the history.

So originally there were no work hours limits.

And then I believe it was like 2003.

Probably 10 or 20

don't know.

What do you think?

Yeah, I've always had trouble with regulations around work hours just because it creates these unintended consequences that ripple out.

Some degree of structure is good because otherwise the programs will exploit, like fully, like full-on slave labor, which is what we were back in the...

Ultimately on...

Especially when it's outside of normal working hours.

Do you know what I mean?

Yeah.

And now that I had some more time, I had to fill every ounce of it with work.

And I noticed as I was just taking the weekend to just relax and do nothing and not feel guilty about it during nap times, because as you'll Come to learn that's the majority of my working hours is during my afternoon toddler nap times.

And I realized that with writing and launching my book in, I think it was like six months total between starting it, like going hard on that.

launching the first round of wealthy and well live which as if you've been around here for a while you know I've done a lot of events and even large-scale events dating back to my first large-scale event was in January of 2019 so I've done large-scale events but this was unlike anything I had ever done before it was three days it was much longer it was a lot more of me really teaching and taking center stage and being on stage and guiding and leading rather than just highlighting other people.

And everybody still gets very high touch, personalized support in this space.

The fourth thing is a unicorn brand.

With limited working hours, your positioning has to do more of the work.

If you're not living online, posting every single thing all day long, spending hours of day on your content, then you really have to be dialed in with exactly who this is for, speaking to your highest level clients, really knowing how to speak directly to them, and call them into your core offer, which means that this is really quality over quantity.