Woolmark
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Search complete. 1 mention across 1 episode found for "Woolmark".
Sep 19, 2026
Melissa M. Littlefield, Reinventing Wool
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6:13Melissa Monique LittlefieldGUEST
It, it's we use Superwash yarn, which is a product Made by the Heraciset, chlorine Heraciset process.
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6:19Melissa Monique LittlefieldGUEST
But when it was invented, it was actually a standard that came about from the, the Woolmark to create a brand, like a brand identity for wool.
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6:30Melissa Monique LittlefieldGUEST
And so in the wake of creating superwash yarn, there was tons of patents for like resins and chlorines and all kinds of different methods, and it turns out scientists didn't even know why wool felt, you know, did felt and shrink and things, and that was a huge new thing that they had to learn about.
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6:46Melissa Monique LittlefieldGUEST
Um, so the, the chapter two deals with that kind of thing.